What Are the Four Types of Sales Rejection on a Cold Call?
The four types of cold-call sales rejection: reflex, timing, wrong person, and decision. What each tells you, the next move, and how to tell them apart.
Change the SaaS
Posts, kits, and a book for the people who have to move a deal or an account that stalled.
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Every tool in the kits is a form, a scorer, a checklist, or a reference you use on a live account. Not a course.
Eleven tools for finding the person who can actually say yes: what to look for in a company, who to prioritize, and how to interpret the replies you get along the way.
Twelve tools to work out who a stalled account is waiting on, what's holding them back, and what they need to move forward.
Both kits are built on it
A communication system for creating stability while a change is under way.
Individual license · $197
See licensingFollows one account through all three seats, SDR to AE to CSM, to the renewal. Thirteen worksheets in the back, ready to copy into your account record.
If you're a founder handling customer success yourself, or the sales lead who inherited it, I take on async consulting engagements. The details are on the consulting page.

The four types of cold-call sales rejection: reflex, timing, wrong person, and decision. What each tells you, the next move, and how to tell them apart.